Opening Remarks In today’s rapidly changing corporate environment, maintaining an edge of the rivals is crucial. Market research has traditionally been a key approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has transformed this process. Tools driven by AI are transforming how businesses collect, process, and

Overview Social media marketing is evolving significantly in the last few years, driven by changes in technology, user behavior, and business needs. A major transformation in the marketing landscape is the rise of AI technologies. AI’s potential to reshape social media marketing is capturing the focus of businesses and marketers globally. From au